Fax broadcasting is the ability to send multiple copies of a fax document to a list of recipients.

The use of j2 fax:

1. Send and receive faxes using email.
2. Click on the attachment and it opens like any other similar format document on your computer, and open, sign and return it using j2 Messenger™.
3. Easily forward faxes to other email addresses, printers and fax machines.
4. Archival storage of faxes in digital format on your computer.
5. Compose and send faxes to one or to many numbers using email, a Web browser interface, or j2 Messenger.
6. Incoming and outgoing fax activity is tracked and reports are easily accessible.
7. Send faxes from your favorite desktop applications via email or a Web browser in over 45 formats.

A communications solution that unifies a single message store and directory with a desktop client application, providing users with one central point of access to all their voice, fax, and e-mail messages.

Messages are delivered to a single inbox, housed in one central message store, and feature single directory service. This means that users have global addressing capability, and can use a single directory to address all their messages, regardless of media.

A service that provides a single, integrated in-box for multiple kinds of messages (for example, voicemail, e-mail, fax, video clips). The user can access the in-box via multiple devices (mobile phone, PC) and multiple communications technologies.

WeatherBug is a piece of software for Microsoft Windows, which displays the current temperature in the windows status bar and alerts users to any severe weather warnings issued by the National Weather Service. The program also offers radar images, forecasting, and seasonal features such as coverage of hurricanes and winter storms. WeatherBug has also launched a Mobile version of its product for cell phones across many North American wireless carriers.

In terms of marketing, they are trying to see which specific words convert when advertised in PPC or bannerst or text.

Click through rate by keyword search is also said to be Word Conversion.

Viral Marketing is any advertising that propagates itself. When Hotmail users send e-mail, they unwittingly infect the recipient with the tagline at the bottom of the message.

Viral marketing and viral advertising refer to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in brand awareness, through viral processes similar to the spread of an epidemic. It is word-of-mouth delivered and enhanced online; it harnesses the network effect of the Internet and can be very useful in reaching a large number of people rapidly.

Unconventional marketing intended to get maximum results from minimal resources.

Although there are many unconventional marketing techniques, the following is a sample:

1. a word of mouth campaign
2. reaching the consumer directly through their daily routine
3. personal canvassing
4. a forehead
5. advertising/Headvertise campaign
6. bluejacking sending a personal message by bluetooth
7. telemarketing by all members of the firm
8. personal letters
9. advertisements in the Yellow Pages
10. personal meetings
11. circulars and brochures distributed at parking lots, homes, offices, malls, etc.
12. classified ads
13. ads in local community newspapers
14. billboards
15. truck and automotive signs
16. direct mail campaigns
17. seminars, lectures, and demonstrations
18. searchlights
19. flags and banners
20. t-shirts
21. matches, pens, and calendars
22. Interactive Urinal Communicator

Guerrilla marketing was designed for small businesses, but it can also be (and is) used by large businesses.

GoToMyPC is a unique Web-based technology that works with your existing firewall and Internet infrastructure. You do not have to change or open ports, configure IP addresses or deploy any hardware or software, and you can use your existing corporate Internet connection. The service and architecture are designed for maximum performance, reliability and scalability.

Components
Web SiteUsers visit the GoToMyPC Web site to

1. Register the computers that they will remotely access
2. Log in to remotely connect to their host computers.

Software
Users download a 1.4 MB installer on their host computers. The software runs as a service and waits for a connection request. When a connection is requested, the program prompts the user for an access code before completing the request.

Viewer
The Viewer is the window displayed on the client computer in which the host computer's desktop will appear. The Viewer can be resized and adjusted for maximum usability. There are two Viewer options: the Native Viewer and the Universal Viewer. If your user accesses the host computer with a Windows-based client computer, a small plug-in automatically launches the Native Viewer. For a user who connects to the host computer via a client with a Mac or Unix operating system (or from a Windows-based client that does not accept downloadable files), the Java-enabled Universal Viewer launches automatically. There is nothing the user needs to do to select the appropriate Viewer – our technology will automatically detect the client computer's operating system and launch the appropriate Viewer.

Web Servers and Communication Servers
The Web servers run a Java servlet engine and dynamically generate all Web pages in conjunction with the application server and database. The Web servers' primary role is to initiate a connection between the host and client computers. Once a connection is established, the encrypted data stream is passed through the communication servers.

Administration and Management Tools
Corporate Plan users have access to administrative features that allow them to monitor usage and add/remove their companies' users to/from their accounts and groups. Real-time online reports allow 24/7 access to information on their users', groups' and companies' usage of GoToMyPC.

Architecture Secure
State-of-the art security features include an SSL-encrypted Web site and end-to-end AES 128-bit encryption of the data stream and chat as well as keyboard and mouse input; multiple passwords, including an access code that resides on the host computer and is never transmitted or stored on GoToMyPC servers; and notification when the PC is accessed. Additional features include lockout protection, inactivity timeout and the ability to lock the host keyboard and mouse and to blank the host screen.

Reliable and Scalable
Web-balancing switches monitor the network flow and transparently distribute server requests among all the servers. Redundant switches and routers; clustered servers; and backup systems ensure reliability and scalability.

Firewall Friendly
Because the GoToMyPC software on the remote computer initiates an outgoing connection, the technology works with your existing firewall and does not require special configuration. Nor does it compromise the integrity of your firewall.

High Performance
Only the screen image of the remote computer is transmitted and it is updated only as it changes. The data is also highly compressed. For these reasons, the user does not experience the lag time associated with other remote-access solutions.

Ezines are typically tightly focused on a subject area. Ezines in concept are reworking of the popular magazine format of monthly, or weekly topical publications, in an electronic format. An ezine is a periodic publication distributed by email or posted on a website.

A flyer is a single page leaflet advertising a nightclub, event, service, or other activity. Flyers are typically used by individuals or small business and are a form of small scale, community communication. Flyers are handed out on the street, posted on bulletin boards, or given away at events. Bulletin boards are found on college ampuses, in cafes, community meeting houses, laundromats and small markets.

Flyers, along with postcards, leaflets and small posters, are vital and free forms of communication for people who want to engage the public but do not have the money or desire to take out classified advertising in a local newspaper. Their widespread use intensified with the spread of desktop publishing systems. Some flyers are humorous, irreverent or absurd.

The Craigslist website is a web-based system that mirrors the sort of community communication that occurs via flyering and bulletin boards.

An Advertorial is an advertisement written in the form of an objective opinion editorial, and presented in a printed publication —usually designed to look like a legitimately and independent news story. The term "advertorial" is a portmanteau of "ad" and "editorial."

Advertorials differ from publicity advertisements because the marketer must pay a fee to the media company for the ad placement, whereas publicity is placed without payment to the media company and with no control over the copy. Most publications will not accept advertisements that look exactly like stories from the newspaper or magazine they are appearing in. The differences may be subtle, and disclaimers—such as the word "advertisement"—may or may not appear. Sometimes euphemisms describing the advertorial as a "special promotional feature" or the like is used.

Advertorials commonly advertise new products or techniques—such as a new design for golf equipment or a new form of laser surgery. The tone is usually closer to that of a press release than of an objective news story: advertisers will not spend money to describe the flaws of their products.

Many newspapers and magazines will assign staff writers or freelancers to write advertorials, usually without a byline credit. A major difference between regular editorial and advertorial is that clients usually have content approval of advertorials, a luxury usually not provided with regular editorial.

A related practice is the creation of material that looks like traditional media (for instance, a newspaper or magazine) which is in fact created by a company to market its products. One familiar example are airline in-flight magazines which usually feature reports about travel destinations to which the airline flies.